The increase in the exchange rate of the United States Dollar and the increased competitivity of national destinations should have a positive effect on national tourism. This is the bet made by the Brazilian Ministry for Tourism to keep the internal sector warm and active in these days of crisis.
Due to its sheer geographical size, Brazil has many options for all types of tourism: cultural, gastronomic, ecologic or adventure tourism, beaches, tourism for couples, trips with children, senior citizens, and others. This means that the country is ready to please all types of tourists.
According to the study “Study of Consumers – Travel Intentions” released by the Brazilian Ministry of Tourism, national destinations shall be chosen by 9 out of every 10 Brazilians for these coming holidays. This research is carried out every month and interviews 2 thousand people in the Brazilian cities of Belo Horizonte, Brasília, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo.
People over 35 lead the preference for Brazil
There was a general growth of 8% in the number of people wishing to visit Brazil (from 78.4% to 86.4%), compared to the results for December 2014. The tourists aged up to 35 have the greatest interest for internal tourism, but these are closely followed by the 35 to 60 age bracket which has shown a preference of 82.7%.
Among the favourite regions, the Northeast and the Southeast practically tie statistically (with 36.9% and 36.8% respectively). The South Region was in third place with 17.3%, followed by the Midwest (6.4%) and the North (2.6%).
However, the interest in saving on accommodation is visible among the people aged up to 35. Most of these (59.8%) say they seek to stay with relatives or friends – setting a new record for this index within this category since 2008, and making this option 23% higher than that obtained in the same period of 2014.
The aeroplane is the favourite means of transport
When we talk about transport, we see that the aeroplane and the car are chosen by the majority, each having 38.8% of preference among travellers. In contrast, bus travel was only mentioned by 15% of those interviewed, with the other 7.4% suggesting other means of transport, including motorcycles and ships, among others.
Eyeing the demand for new routes, the Secretariat for Civil Aviation of the Presidency of Brazil (SAC/PR) carried out a study on “The Brazil that flies – Profile of Passengers, Airports and Flight Routes in Brazil”, identifying 252 Brazilian cities that had the potential to be the origin or the destination of new routes for daily flights.
Among the routes that Brazilians would most like to see introduced in Brazilian skies the favourite is from Rio de Janeiro (State of Rio de Janeiro) to Vila Velha (State of Espírito Santo), closely followed by Blumenau (State of Santa Catarina) to São Paulo (State of São Paulo) and Campo Grande (State of Mato Grosso) to Rio de Janeiro.